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“BEST of Connections, Finalist” – Exchange Connections, November 2007
The Editors
Windows ITPRO
"…Kruger, who had been using Symantec’s NetBackup,
started looking for software that would let him meet his backup window, keep enough backups and recover data more
granularly. He found Asempra’s Business Continuity Server, which recovers Microsoft Exchange, SQL Server and
file server environments. With Asempra’s software, Kruger was able to recover data Safford employees from
seconds not hours or days before"
Deni Conner
NetworkWorld
"Outstanding Choice"
James Rogers
ByteandSwitch
"… focusing on one very specific problem (rapid recovery of Windows applications) and explaining in detail how they
tackle that problem. Asempra makes a strong case that they’re a viable player in a highly competitive market.
"
Bob Scheier
Tech Trends
"The thing that sets Asempra’s product apart from other solutions on the market is its Virtual On-Demand Recovery…
With this patented feature, BCS lets you restart your application within seconds after a failure while the data restore
continues in the background. Further, you also get on-demand availability of data during the restore: You can request,
say, an email message, and even if it hasn’t been restored yet, BCS will retrieve it for you.
"
B.K. Winstead
WindowsITPro
Top 10 Start-ups to Watch in the Storage Market.
The Editors
ByteandSwitch
"Cool Vendors in Data Protection,
" March, 2006
Carolyn DiCenzo, Research Vice President
Dave Russell, Research Vice President
Gartner
"Data protection is crucial to every business owner. No business can afford the loss or corruption of key data. Yet
existing data protection approaches that attempt to ensure business continuity may not protect all the data all
the time. For Windows environments, Asempra’s Business Continuity Server 2.5 corrects those deficiencies.
Asempra provides a rapid recovery experience for applications and data that is measured in seconds or minutes
(rather than hours or worse). What’s there not to like?
"
David Hill, Founder and Analyst
Mesabi Group
"Given the growing importance of regulatory compliance and e-discovery, companies need to manage their business records in
email just like they do any other documents. However, rapid growth in email content and the business records contained
in email stores make message recovery, search and e-discovery increasingly difficult. Asempra's Business Continuity
Server 2.5 allows organizations to recover a single email, an information store, or an entire Exchange server quickly
and with a minimum of effort.
"
Michael Osterman, President
Osterman Research
"Asempra’s Business Continuity solution is designed to leverage existing hardware, operating systems, and application
environments to turn an IT infrastructure into a real-time recovery management platform. This is especially crucial for
organizations that need to meet compliance requirements as well as insulate themselves from threat risks that could
compromise the accessibility of their data and ability to conduct business. With the ability to support Microsoft
Windows, one of the most widely deployed operating systems, along with associated software on physical as well as
virtual VMware environments, Asempra’s latest version of Business Continuity 2.5 makes DR and BC practicable
and achievable for the Windows dominated SMB market place.
"
Greg Schulz, Founder/Senior Analyst, author "Resilient Storage Networks"
StorageIO
"The management complexity and cost of solving data protection and recovery issues today is rooted in the fact that it
takes multiple tools to deliver a compelling solution in data centers. Asempra’s Business Continuity Server 2.5
offers new usability to the mid-market, integrating data protection and disaster recovery services that enable more
granular data protection, rapid recoveries, and the assurance of usable data.
"
Doug Chandler, Director for Storage Software and Services
IDC
"The substantial costs and complexities of protecting data in the Windows environment is one of the most critical IT
issues facing mid-market companies. The Asempra Business Continuity Server dramatically simplifies and reduces the
cost of data protection with its instantaneous data availability, guaranteed data usability, and ability to solve
the critical IT business issues of disaster recovery, business continuity, recovery management, e-discovery, and
compliance and governance. With the new features of BCS 2.5 – such as VMware support, support for Microsoft
clustering, and seamless integration with tape technology, Asempra continues to lead the mid-market with new and
innovative solutions.
"
Steve Denegri, Founder Storage Analyst
Denegri Group
"For business-critical applications that require rapid data recovery and zero loss of data, traditional schedule-centric,
tape-based approaches to protecting and restoring data are no longer efficient. Regardless of size or type of data,
Asempra’s Business Continuity Server delivers granular and real-time recovery, serving up the application and
data immediately, and with guaranteed data usability.
"
Lauren Whitehouse, Analyst
Enterprise Strategy Group (ESG)
"The protection of company data is one of the most critical issues facing mid-market IT. With the loss or corruption
of essential data so damaging to daily business operations it is surprising that current data protection products
often do not protect all the company’s data. Asempra’s Business Continuity Server (BCS) 2.5 solves this
problem for Windows environments. The BCS insures almost instantaneous application availability (in seconds or
minutes) and delivers data that is always usable on the first recovery.
"
Sonia Lelii, Storage Research Analyst
Aberdeen Group
"…what makes Asempra Technologies stand out is that it picked the right target – Microsoft Exchange –
and launched with features that make it competitive…right out of the gate.
"
The Editors
ByteandSwitch, Top 10 Start-ups to Watch
"Small and medium businesses are rapidly turning to real-time recovery management solutions to help alleviate the cost
and complexity associated with business continuance. Asempra’s Business Continuity Server simplifies the backup
and recovery process by providing real-time backup, with instant recovery and guaranteed data integrity. Asempra has
created a solution that’s reliable and easy-to-use, with a price SMBs can afford.
"
Dianne McAdam, Director, Enterprise Information Assurance
Clipper Group
"Given the current regulatory and legal landscape, companies need to manage email as business records just like they do
any other form of communication. However, the growing volume of email creates challenges for message recovery, search
and legal discovery. Asempra’s Business Continuity Server allows IT managers to recover an email, an information
store, or a complete Exchange server quickly and with a minimum of effort.
"
Michael Osterman, President
Osterman Research
"The complexity and cost associated with backup, disaster recovery and business continuance places a heavy burden on
corporations. The Asempra Business Continuity Server simplifies the process by providing real-time backup, with instant
recovery and guaranteed data integrity. The BCS eliminates the possibility of data loss inherent with point-in-time
backup strategies, and dramatically reduces recovery time of your mission-critical data. BCS not only makes recovery
operations work – it does it at a price point that everyone can afford. That’s the most compelling part
of the equation.
"
Steve Duplessie, Senior Analyst & Co-Founder
Enterprise Strategy Group (ESG)
"The importance of data places increasing demands on every company’s backup and recovery infrastructure. This
poses particular challenges for IT administrators at mid-market companies, who are forced to manage increasing
amounts of data with limited budgets and very little staff. Asempra’s Business Continuity Server delivers
the enterprise robustness mid-market customers need, and does it at an affordable price.
"
Mike Karp, Senior Storage Analyst
Enterprise Management Associates
"Asempra’s CDP is transaction-aware and application-specific. Its technology communicates directly with Exchange,
SQL Server and Windows file systems (including CIFS). Before a transaction is copied, it checks the integrity of all
of the data prior to forwarding it to the recovery server. This allows Asempra to detect data corruption as it occurs
and provide a marker to determine the best recovery point.
"
Marc Staimer, President and CDS
Dragon Slayer Consulting
"Small and medium sized enterprises are constantly grappling with how to cost effectively keep their applications
available and their data protected on a continuous basis. Asempra’s Business Continuity Server™ provides
small and mid-market companies with the instantaneous application availability and real-time continuous data
protection they need to keep their business up and running. The Business Continuity Server is an extremely well
priced Windows application aware solution that consolidates the needs of backup, business continuity, disaster
recovery, recovery management, compliance and governance into one, simple-to-use product.
"
Sonia Lelii, Storage Research Analyst
Aberdeen Group
"Organizations still struggle with protecting valuable information assets. Enterprise Strategy Group (ESG) research
depicts a bleak picture with more than half of IT users fear that current backup processes leave data unprotected.
Asempra enables its customers to protect data from a recovery perspective ensuring that applications are protected
up to the second.
"
Brian Babineau, Analyst
Enterprise Strategy Group (ESG)
"Being able to recover and access mission-critical data at any point in time with application and transaction integrity
is a powerful capability traditionally associated with large expensive enterprise solution offerings. Mid-level
companies are often budget – and resource-constrained to adequately address this fundamental data management
function. From the initial wave of CDP time centric recovery solutions we now see the rise of complete and
comprehensive data protection offerings like Asempra’s Business Continuity Server solution that tackle
the fundamental issue of application integrity and transaction consistency for data usability assurance coupled
with dynamic recovery, restoration and restart capabilities.
"
Greg Schulz, Founder/Senior Analyst, author "Resilient Storage Networks"
StorageIO
"The requirements for data protection today go way beyond just backup. Organizations need to be able to restore data
quickly, reliably, and completely when they need to – to avoid costly downtime, additional IT expense, and
unusable data. Asempra’s Business Continuity Server transforms the way mid-market companies approach data
protection, enabling them to meet – and even exceed – SLAs for the protection and recovery of Windows-based
applications, files, and volumes. The ROI of this product is potentially huge, calculated from the very first
recovery.
"
Heidi Biggar, Analyst
Enterprise Strategy Group (ESG)
"The management, complexity, and cost of solving data protection and recovery issues today is due in large part to the
fact that it takes multiple tools to keep business applications running in the data center. Asempra’s Business
Continuity Server works with existing hardware, OS, and application environments and offers continuous access to
applications and data while reducing overall cost.
"
Tom Coughlin, President
Coughlin Associates
"As organizations look at redefining data protection processes, they measure recovery operations in terms of how old the
data is when a recovery tales place. Enterprise Strategy Group research indicates that almost 80% of recoveries occur
on information that is less than 7 days old. This suggests organizations must increase the frequency and speed at
which backups and recoveries are done. Asempra’s Business Continuity Server combines disk based backup,
continuous data protection and other emerging data protection features to reduce the time it takes to recovery
data as well as minimizing the risk of data loss.
"
Brian Babineau, Analyst
Enterprise Strategy Group (ESG)
For more information contact:
Michelle Johnson Cobb
Asempra
Publicly available materials or reprinted with the authors’ permission
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